The Pain of Blackberry

It should be noted that although Hynes repeatedly mentioned only interested in profit margins field, but he also hinted that he does not think the tablet PC business can bring high profits to the company. Indeed, in April 2011, the company launched the first tablet computer PlayBook BlackBerry overwhelmed. The PlayBook is then admire most when he was co-CEO Mike - the Raza Lydius (Mike Lazaridis) a project, but the product is released after the market performance has forced the BlackBerry is very embarrassing.
PlayBook QNX operating system equipment is first run, although the PlayBook this equipment design creative, but the product itself is more like a semi-finished products. Originally listed the PlayBook does not support Blackberry messenger, these key features of the e-mail, video calls and SMS, even their own BlackBerry software should test to use, which allow the Playbook is difficult to win users welcome, especially in the BlackBerry focus enterprise-class market. Subsequently, Blackberry gradually push for the PlayBook software upgrade, add previously missing functionality, and greater discounts to sell this equipment after its surge in sales. According to RIM the company's financial results for the third quarter of 2012, Blackberry total sales in this quarter, out of the 255,000 PlayBook Although sales figures are still unsatisfactory, but considering the introduction of this product, able to achieve this 1 results have been quite surprising.

Hynes said before the conference, the BlackBerry is currently being developed for the PlayBook a BlackBerry 10 upgraded version of the system, but did not disclose the specific release date. More importantly, Hynes for Blackberry Tablet PC device industry specific custom open a door of opportunity. Of course, these plans are merely in the planning stage.

Hynes to talk about a possible sale of additional services to the industry-specific. "We want to output a not only provide the hardware, and can also provide software services value orientation." Hynes said case.